As the U.S. Open heats up, tennis’s biggest stars are dressed a little differently. Lacoste is temporarily replacing its trademark crocodile logo with a goat, as brand spokesperson Novak Djokovic ...
The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...